Dreams Really Do Come Tru – Roc Nation’s Newest Artist Tru Def

Roc Nation presented two options for partnership, an artist management deal or a distribution deal through Equity. Tru Def opted for the later. He is able to release music through his own label, Dreams Come Tru, maintaining creative control, but is backed and distributed by Roc Nation/Equity. This deal also afford’s Tru Def with the opportunity to bring other artists into the fold under Dreams Come Tru.